MFD MARKERS vs QR-CODES
Our augmented reality solutions are based on our novel patented high performance computer vision system and digital coding technology. Together they form a "Fiducial Marker System".
'MFD' markers are *not* QR-codes. QR-codes are a legacy technology that unfortunately became the standard for 2D data to be read with smartphones. QR-codes benefit from being globally readable but suffer from difficulty reading them, the user has to get close and typically pause for a few seconds to read the data. With MFD markers your smartphone can detect up to hundreds of markers reliably at once at up to 25x the distance.
Leave QR-codes behind and enter the future!
Conventional Tracking Technology
Linear Barcodes contain single number information
(SKU number typically)
Universal Product Codes on goods
2D Barcodes can contain more complex information
URLs and links to Webpages
RFID uses a radio signal to communicate between a tag and a reader
Passive RFID gets power from the RF signal to power the tag
(NFC in credit cards is similar)
Active RFID tags have their own internal power source
OUR MFD MARKERS
MFD markers are our enabling technology that they are higher performance special patterns and real time algorithms to detect them in live video. They are based on a combination of cutting edge image processing technology and telecom level data algorithms to yield a high reliability across several detection metrics.
ProductionAR: MFD Marker
MFD Markers visible at 10 times greater distances than QR-Codes
MFD Marker:26.8M vs QR-Code: 3.6M
Patents and Publications
Our parent company's first 8 years of business have been based on readers of our academic publications. Licencees of MFD markers include several European SCADA firms and a Hollywood special effects firm.
Mark Fiala, United States Patent US No. 7,769,236 B2 Marker and Method for Detecting Said Marker Aug. 3, 2010
Mark Fiala, United States Patent US. No.10,504,231 FIDUCIAL MARKER PATTERNS, THEIR AUTOMATIC DETECTION IN IMAGES, AND APPLICATIONS THEREOF Dec. 10, 2019
Mark Fiala, Canadian Patent # 2926861, 2017 FIDUCIAL MARKER PATTERNS, THEIR AUTOMATIC DETECTION IN IMAGES, AND APPLICATIONS THEREOF
3 EPO (European) and 2 USPTO (United States) in process
Mark Fiala, Stephen Cawood Pragmatic Augmented Reality: Using Augmented Reality, (a programming book) Pragmatic Bookshelf LLC, 2006 300 pages - in review, expected printing Q4 2007
Mark Fiala Designing Highly Reliable Fiducial Markers PAMI journal (IEEE Transactions on Pattern Analysis Intelligence), vol.32, no.7, July 2010, pg.1317-1324
Conference Proceedings Publications
Mark Fiala, ARTag, a Fiducial Mark System Using Digital Techniques. CVPR 2005 (Proc. IEEE Computer Vision & Pattern Recognition) Vol 2, Pages 590-596, July 2005
Mark Fiala, Magic Lens Augmented Reality: Table-top and Augmentorium. SIGGRAPH 2007, Aug 5-9, 2007